Social Media is here to stay. Bestselling author Eric Qualman says it best: “We don’t have a choice on whether we DO social media; the question is HOW WELL we do it”. If your business is not getting involved with social media, you are missing the boat. Our society has completely shifted the way in which we communicate.
The real challenge is to determine the appropriate marketing mix when evaluating social media. Which social platforms should you be present on and which are not relevant? I just read a fantastic article written by Leslie May founder of Pawsible Marketing discussing the power of Pinterest for folks in the pet industry. This article absolutely applies to retailers of all kinds. It is amazing to see the number of new visitors Leslie was able to acquire through her Pinterest efforts. If you have not checked Pinterest out, you should make a point to do so!
Her article can be found here: The power of Pinterest for pet businesses. Enjoy!
Engaging Retail 