Hiring and retaining top talent in retail is a very challenging proposition. Retail by nature is a high turnover industry and finding and keeping talent is a daily struggle.
I believe that regardless of the economy talented folks are already working somewhere for someone. I also know that employee engagement is very low across industries because of this rough economy we are in. That means there is opportunity for great retailers (and employers everywhere) to attract talent.
I am not recommending you walk in and steal employees. That can pose some particular problems that are bad for business. What I am saying is make your store a great place to work and tell everyone that it is and why!
Here are some quick tips to attract the best talent possible for your store positions:
- Create a benefits document that tells candidates the benefits of working at your store. Think outside the box. What makes it great to work for you? Flexible hours? Medical? Store Discount? Training? Don’t assume the candidates know and don’t assume they will ask!
- Create recruiting cards. On one side you simply put the words – Wow, you’ve impressed me! On the back of the card put the words – We are always looking for great team members! Include the details for applying at your store. Have your employees carry these around and hand them out when they get superstar service.
- Have some great employees already? Leverage their networks by creating a referral program. Good people tend to hang out with good people!
- Network with other store owners and managers. I have received some great employee candidates from store managers who received resumes but had no hours to give. I have shared some great resumes as well when I have received them with no hours to give. You have to give to receive!